Want to boost conversions on mobile? Here’s how: Mobile landing pages are key to digital success, with mobile devices making up over 58% of global web traffic. Slow pages lose users fast - 53% leave if it takes over 3 seconds to load. Follow these 8 tips to create fast, user-friendly, and high-converting mobile landing pages:
- Remove Unnecessary Elements: Simplify your design and focus on one clear call-to-action (CTA).
- Speed Up Page Load Time: Compress images, optimize code, and use lazy loading.
- Stack Content in One Column: Use a vertical layout for better readability and navigation.
- Make Buttons Easy to Tap: Ensure buttons are large, thumb-friendly, and well-placed.
- Show Key Info First: Highlight the headline, CTA, and trust indicators above the fold.
- Simplify Mobile Forms: Use fewer fields, smart defaults, and auto-complete features.
- Make Text Easy to Read: Choose clear fonts, proper sizing, and high contrast.
- Check All Device Types: Test your design on various devices and screen sizes.
Why it matters: Mobile users expect fast, easy experiences. Even a 0.1-second improvement in load time can boost conversions. Start optimizing your pages today!
5 Simple Landing Page Optimization Tips to Skyrocket Your Conversion Rates
1. Remove Unnecessary Elements
When it comes to mobile landing pages, simplicity wins. A cluttered design can confuse visitors and hurt your conversion rates. The goal is to eliminate anything that doesn’t directly support your conversion objective.
Clean Design Basics
The best mobile landing pages are straightforward. Go through every element on the page and ask: Does this help drive action? If the answer is no, it’s time to remove it.
Here are some common distractions to cut:
- Navigation menus that take users away from your goal
- Extra images that don’t add value
- Repetitive content blocks
- Auto-playing videos or animations
- Embedded social media feeds
- Pop-ups or interstitials
"Noise and distraction is not just about how many products you have. It's how busy your layout is, how many competing design elements there are, all asking for attention." - Peep Laja, CXL
Single Call-to-Action
Your landing page should focus on one clear action you want your visitors to take. Keep it simple and direct.
"The closer you get to closing the sale, the less things you should have on your screen. Once they get to checkout screen, you shouldn't have ANYTHING on the page that doesn't directly contribute to conversion." - Peep Laja, CXL
To make your call-to-action (CTA) stand out, follow these tips:
| Best Practice | Why It Works |
|---|---|
| Use contrasting colors | Makes the CTA button pop visually |
| Keep placement consistent | Helps users find it easily |
| Remove other buttons | Avoids confusion and indecision |
| Limit supporting text | Keeps the focus on the action |
Visual hierarchy matters here. Place your CTA where it naturally catches the eye after key information. A clean, distraction-free layout ensures visitors stay focused on completing the action you want them to take. This sets the foundation for improving mobile performance even further .
2. Speed Up Page Load Time
Mobile users expect pages to load quickly. Slow loading times often lead to users leaving, which can hurt your conversion rates .
Ways to Improve Page Speed
Here are some effective methods to make your mobile pages load faster:
Image Optimization
Compress images to reduce file sizes without hurting quality. Use modern formats like WebP whenever possible, and ensure images are properly sized. For example, displaying a 2,000px image at 375px wastes bandwidth .
Code Optimization
Streamline your code to make it more efficient by:
- Combining multiple CSS and JavaScript files
- Removing unused code and extra spaces
- Enabling gzip compression
- Using CSS for simple design elements
Smart Loading Techniques
Implement lazy loading to delay the loading of offscreen images until they're needed. This can significantly reduce initial load times .
| Speed Factor | Impact on Load Time | Implementation Difficulty |
|---|---|---|
| Image Compression | High – cuts file sizes by 50–80% | Easy – tools like TinyPNG help |
| Code Minification | Medium – trims 20–30% of file size | Medium – requires some coding skills |
| Lazy Loading | High – reduces load time by 30–50% | Medium – developer assistance needed |
| CDN Implementation | High – improves load time by 40–60% | Easy – many hosting services support CDNs |
Once you've made these changes, test your page to ensure the improvements are working.
Speed Testing Tools
Use these tools to evaluate your mobile page's performance:
Google PageSpeed Insights
A free tool that analyzes performance for both mobile and desktop. It provides:
- Debugging data for problem-solving
- Real-user field data
- Actionable optimization tips
- Core Web Vitals scores
GTmetrix Analysis
GTmetrix offers an in-depth look at your page speed with features like:
- Detailed performance breakdowns
- Waterfall charts to track load order
- Scores and metrics for improvement
- Targeted optimization advice
When testing, keep an eye on these critical metrics:
- Largest Contentful Paint (LCP): Keep it under 2.5 seconds
- First Input Delay (FID): Aim for less than 100 milliseconds
- Cumulative Layout Shift (CLS): Keep it below 0.1
These metrics ensure your page delivers a smooth and fast experience for users.
3. Stack Content in One Column
When designing mobile landing pages, using a single-column layout is key to making the experience smooth and user-friendly on smaller screens. It simplifies navigation and improves readability by eliminating the need for users to pinch, zoom, or scroll sideways.
"Since mobile visitors interact with pages differently, we suggest sticking to a one-column layout instead of trying to cram in a lot of content horizontally. Visitors prefer layouts that eliminate the need for pinch-and-zoom." - Cosmin Serban, Director of Design Services at Instapage
Top-to-Bottom Content Flow
A vertical layout creates a natural reading order, guiding users seamlessly from top to bottom. Here's how it benefits both users and conversions:
| Feature | User Benefit | Conversion Impact |
|---|---|---|
| Vertical Content Flow | No horizontal scrolling needed | Better user engagement |
| Single-Column Design | No zooming required | Easier content retention |
| Streamlined Code | Faster page loading | Improved mobile performance |
| Reduced Visual Clutter | Less mental effort needed | More focus on calls-to-action |
How to Organize Content Effectively
To make the most of a single-column layout:
- Put important content at the top so users see it right away.
- Group related items together for a logical flow.
- Use clear headings to establish a visual hierarchy.
- Maintain consistent spacing between sections.
- Add enough white space to keep things easy on the eyes.
- Make touch elements big enough to tap comfortably.
- Keep text lines and font sizes readable.
For example, the Alaska state government website revamped its mobile design by moving from a multi-column to a single-column layout . This shift made navigating complex information much easier and boosted user engagement.
Research published in Behavior and Information Technology also highlights that single-column layouts help reduce distractions during reading . This streamlined approach keeps users focused and engaged.
4. Make Buttons Easy to Tap
Making buttons easy to tap on mobile devices can reduce errors and improve user experience, ultimately leading to more conversions.
Button Size Guidelines
The size of a button plays a big role in how easily it can be tapped. Since the average fingertip measures 0.6–0.8 inches and thumbs are about 1 inch wide , these size recommendations can help:
| Button Type | Minimum Size | Recommended Size | Use Case |
|---|---|---|---|
| Content Links/Icons | 27×27px | 30×30px | In-content interactions |
| Navigation Icons | 44×44px | 48×48px | Top or bottom navigation |
| Primary CTAs | 1×1 inch | 1.2×1.2 inches | Main conversion buttons |
For accessibility, WCAG 2.1 AAA standards recommend interactive elements be at least 44×44px, except for inline text links .
But size alone isn’t enough - where you place buttons matters just as much.
Button Placement Tips
Buttons should be positioned where users naturally look and tap . Here are some key tips:
- Bottom Alignment: Place primary call-to-action (CTA) buttons at the bottom of the screen for easy access with thumbs.
- Thumb-Friendly Zones: Keep essential buttons within the lower half of the screen, where thumbs naturally reach.
When designing layouts with multiple buttons, consider these options:
| Layout Type | Best Practice | When to Use |
|---|---|---|
| Vertical Stack | Place the primary action at the bottom | For single, focused actions |
| Horizontal Pair | Put the primary action on the right | For related but distinct actions |
| Sticky Button | Fix it to the bottom of the viewport | For critical CTAs on long pages |
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5. Show Key Info First
The first thing users see on your mobile page can make or break their engagement. Mobile users tend to act quickly, so it's crucial to display the most important information above the fold - the part of the screen visible without scrolling.
Key Elements for the Top of the Screen
When planning the top section of your mobile landing page, focus on these essential components:
| Element | Placement Guidelines | Purpose |
|---|---|---|
| Headline | Top center; 6 words max | Clearly communicate your value |
| Supporting Visual | Directly below the headline | Highlight features or benefits |
| Primary CTA | Prominently above the fold | Encourage immediate action |
| Trust Indicators | Near the CTA | Build user confidence |
Your headline should clearly convey the value of your offering. For example, ClaimCompass uses a concise three-word headline that instantly communicates their service, leading to higher user engagement .
The layout of these elements is just as important as the content itself. As Cosmin Serban, Director of Design Services at Instapage, points out:
"On mobile, it's better to make a shift and think about groups of elements and how you stack them on top of each other for maximum impact."
To ensure your top screen grabs attention, keep the text short, organize content in a vertical stack, and make good use of white space. Todoist demonstrates this well by combining simplicity and clarity. You might also consider using sticky elements, like navigation bars or CTAs, to keep key actions accessible as users scroll .
Real-world examples back up these strategies. HubSpot's mobile landing page, for instance, features a clear headline and a highly visible CTA button, showing how thoughtful design can improve user experience .
For the best results, place your primary CTA where the majority of users - about 80% - can see it without scrolling . Geico nails this with their "start my quote" button, prominently displayed above the fold alongside minimal form fields . By prioritizing the most important information upfront, you can guide users effectively as they explore further.
6. Simplify Mobile Forms
Forms play a huge role in conversion rates. Complicated forms can frustrate users, leading to lower completion rates, while simpler forms encourage more people to complete them. Research even shows that cutting form fields from four to three can boost conversions by up to 50% .
Reduce Form Fields
Keep your forms short and focused - 3 to 5 fields is the sweet spot. Here's a quick breakdown of best practices:
| Form Element | Best Practice | Impact |
|---|---|---|
| Field Count | Limit to 3-5 fields | Up to 160% higher conversion rate |
| Field Order | Start with easy questions | Builds trust and keeps users engaged |
| Layout | Use a single-column design | Better readability on mobile |
| Input Size | Match field length to content | Lowers user confusion |
For example, Learn Jazz Standards uses a simple three-field form: first name, email address, and instrument played . This minimal setup gathers all the key info without overwhelming users.
"What's the minimum information I need to help this person?" - Matt Ackerson, Growbo
Add Mobile Input Helpers
Once you've trimmed your fields, take it a step further by making the input process smoother. Smart input helpers can cut form completion time by 30% . Here are a few tips:
- HTML5 Input Types: Use input types that trigger the right keyboard - for instance, a numeric keyboard for phone numbers or an email keyboard for email addresses .
- Auto-Complete Features: Enable browser auto-fill for common fields like names and addresses. This speeds up the process and reduces errors .
- Smart Defaults: Use location services to pre-fill fields like country or suggest nearby locations, saving users time .
Kindercare is a great example of thoughtful form design. They added an optional comments field to their form, which didn’t decrease completion rates but improved the quality of their leads .
For better usability, set form text to at least 16px to avoid zooming issues on mobile . Replace dropdown menus with radio buttons whenever possible - they’re easier to tap. If your form is longer, consider breaking it into multiple steps. One study found that splitting a form into two parts increased conversions by 214% .
7. Make Text Easy to Read
Clear and readable text is essential for mobile landing page success. It ensures users can easily engage with your content, even on small screens.
Pick Clear Fonts
Choosing the right fonts can significantly improve user engagement and conversions. Here’s a quick guide:
| Element | Recommended Size | Purpose |
|---|---|---|
| Body Text | 16–17px | Ensures main content is easy to read |
| Input Fields | 16px minimum | Prevents iOS zoom |
| Secondary Text | 13–14px | For supporting information |
| Line Height | 1.2em | Provides comfortable spacing |
Go for clean sans-serif fonts like Arial, Helvetica, or Open Sans, which stay clear at all sizes. For reference, iOS defaults to SF Pro at 17px, while Android's Material Design uses Roboto at 16px .
Once you’ve selected your fonts, fine-tune spacing and colors to make the text even more readable.
Set Text Spacing and Colors
- Alignment: Use left-aligned text for a natural reading flow. Avoid justified text, as it can create uneven spacing.
- Break It Up: Divide content into short, easy-to-read sections.
- Color and Contrast:
- Ensure a strong contrast between text and background.
- Opt for dark gray (#333333) on white instead of pure black for a softer look.
- Test your color combinations with contrast-checking tools.
Here’s a real-world example: The Last Door game introduced dyslexia-friendly fonts, and 14% of players who completed the game chose to use them . This shows how accessible text formatting can make a big difference.
Additional Tips
- Stick to 2–3 font styles to keep the design clean .
- Test your formatting on actual mobile devices to ensure it looks good in practice .
- Use relative units like em or rem for font sizes to ensure they adjust well across devices . Avoid fixed units like points (pt) or absolute lengths .
Readable text doesn’t just improve accessibility - it also keeps users engaged and boosts conversions.
8. Check All Device Types
When updating your design to improve conversions, it's crucial to test how these changes perform across different devices. This ensures your site delivers a consistent and smooth experience for all users, no matter what device they're using.
Device Testing Tools
Platforms like BrowserStack and LambdaTest make multi-device testing easier and faster. Here's how top companies are using them:
| Company | Testing Volume | Time Required | Results |
|---|---|---|---|
| Nykaa | 1,500 nightly tests | 4 hours | 650 parallel tests |
| The Weather Company | 20,000 tests | 2 hours | Cuts time and costs significantly |
| Optimizely | 15,000+ tests | 45 minutes | Enables 6 daily deployments |
"There's no way you're going to get the sort of browser coverage you need without using BrowserStack. It's a force multiplier. I can troubleshoot 10 times faster just by looking at the video log or screenshot." - Hyunoo Park, Full Stack Engineer, Logikcull
BrowserStack provides access to over 20,000 real devices, while LambdaTest supports more than 3,000 browser versions .
Testing Checklist
Once you’ve chosen your testing tool, use a detailed checklist to evaluate your page’s performance.
Key Areas to Test:
- Page load speed on various networks
- Touchscreen interactions and button responsiveness
- Form functionality and keyboard input behavior
- Image scaling and media playback
- Text readability and font rendering
- Navigation menu usability
Ensure Coverage Across:
- Latest flagship devices
- Popular mid-range models
- Older devices
- Different screen sizes and operating systems
Florence is a great example of how thorough testing pays off. By improving test observability, they cut their test failure triage time by 75% .
"Test Observability has significantly reduced our test failure triage time by around 75%, allowing QA teams to focus only on new and relevant test failures." - Mile Ugarčina, QA Architect, Florence
Since many users rely on older devices, testing on a wide range of models is critical . While emulators can be helpful, real device testing offers the most reliable results. Cloud-based services are an excellent option to access numerous devices without the hassle of managing a physical lab.
Conclusion
Using these eight strategies, you can improve the performance of your mobile landing pages. This matters because 54% of website traffic comes from mobile devices , and even a 0.1-second improvement in load time can increase conversions .
The numbers speak for themselves:
| Design Element | Average Conversion Rate |
|---|---|
| Pages without oversized images | 11.4% |
| Single-link landing pages | 13.5% |
| Mobile-friendly design | 11.7% |
| Concise copy (<100 words) | 14.0% |
These stats highlight how simplifying design, improving speed, and focusing on usability can boost conversions.
"Online trust building is difficult because it has to be done very quickly. When someone shows up on your website, they will form a first impression of your landing page within one twentieth of a second - about the same time it takes to blink. So they already know if your website is trustworthy or not."
With 187 million active mobile shoppers expected in the U.S. by 2025 , and the top 10% of landing pages converting at 11.45% or higher , the potential for mobile optimization is clear.
For those looking for expert help, BrightSide SEO offers services like conversion rate optimization and performance tracking. Their success with clients, such as Gather Goods Co., shows how professional guidance can help you apply these strategies effectively .
Keep testing and refining your approach to stay ahead in today’s mobile-first world.
